Mastering Magento

Mastering

Bret Williams
May 2012

Maximize the power of Magento: for developers, designers, and store owners with this book and ebook

$25.50

$49.99

RRP $29.99

RRP $49.99

eBook

Print + eBook

Book Details

ISBN 139781849516945

Paperback300 pages

Who This Book Is For

Web designers, developers or ecommerce store-owners, who design or manage Magento stores for their clients.

About This Book

Learn how to customize your Magento store for maximum performance
Exploit little known techniques for extending and tuning your Magento installation.
Step-by-step guides for making your store run faster, better and more productively.

Authors

Bret Williams

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.

In Detail

Magento, the most popular open source e-commerce platform in the world, is both amazingly powerful and astoundingly complex. Learn from an experienced Magento "master" how to leverage the full power of Magento.

MASTERING MAGENTO is the perfect companion guide for both newcomers and experienced Magento users. Designers, developers and store owners alike will have a better understanding of how Magento works, and how to take advantage of Magento's immense power to create online stores that help you sell.

From planning your Magento installation through advanced techniques designed to make your store as successful as possible, this book is a roadmap for managing your Magento store.

Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. Learn how to manage categories, products, design themes, extensions and more.

Using real-world examples, screenshots and personal insights, you'll learn to truly master Magento.