Enum AttributionSettings.ReportingAttributionModel (0.27.0) 

public enum AttributionSettings.ReportingAttributionModel extends Enum<AttributionSettings.ReportingAttributionModel> implements ProtocolMessageEnum

The reporting attribution model used to calculate conversion credit in this property's reports.

Protobuf enum google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel

Implements

ProtocolMessageEnum

Static Fields

Name Description
ADS_PREFERRED_LAST_CLICK

Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

ADS_PREFERRED_LAST_CLICK = 7;
ADS_PREFERRED_LAST_CLICK_VALUE

Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.

ADS_PREFERRED_LAST_CLICK = 7;
CROSS_CHANNEL_DATA_DRIVEN

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

CROSS_CHANNEL_DATA_DRIVEN = 1;
CROSS_CHANNEL_DATA_DRIVEN_VALUE

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.

CROSS_CHANNEL_DATA_DRIVEN = 1;
CROSS_CHANNEL_FIRST_CLICK

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_FIRST_CLICK = 3;
CROSS_CHANNEL_FIRST_CLICK_VALUE

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_FIRST_CLICK = 3;
CROSS_CHANNEL_LAST_CLICK

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LAST_CLICK = 2;
CROSS_CHANNEL_LAST_CLICK_VALUE

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LAST_CLICK = 2;
CROSS_CHANNEL_LINEAR

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LINEAR = 4;
CROSS_CHANNEL_LINEAR_VALUE

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.

CROSS_CHANNEL_LINEAR = 4;
CROSS_CHANNEL_POSITION_BASED

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

CROSS_CHANNEL_POSITION_BASED = 5;
CROSS_CHANNEL_POSITION_BASED_VALUE

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.

CROSS_CHANNEL_POSITION_BASED = 5;
CROSS_CHANNEL_TIME_DECAY

Gives more credit to the touchpoints that happened closer in time to the conversion.

CROSS_CHANNEL_TIME_DECAY = 6;
CROSS_CHANNEL_TIME_DECAY_VALUE

Gives more credit to the touchpoints that happened closer in time to the conversion.

CROSS_CHANNEL_TIME_DECAY = 6;
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED

Reporting attribution model unspecified.

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED_VALUE

Reporting attribution model unspecified.

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;
UNRECOGNIZED

Static Methods

Name Description
forNumber(int value)
getDescriptor()
internalGetValueMap()
valueOf(Descriptors.EnumValueDescriptor desc)
valueOf(int value)

Deprecated. Use #forNumber(int) instead.
valueOf(String name)
values()

Methods

Name Description
getDescriptorForType()
getNumber()
getValueDescriptor()